· the retailer of the dress confirmed that the real color of the ‘lace bodycon dress’ was actually blue and black. How did the blue and black dress craze start? Some saw it as blue and black while others saw it as white and. Why does a blue dress reflect a white color? · remember the dress — the photograph that sparked an online firestorm about whether the garment was white and gold or blue and black ? Why did people see a white dress as a blue-black color? Is a black & blue dress a real thing? So, although the dress is blue and black , your unconscious overthinking makes you see it as white and gold. Why does a dress look white and gold if its in a shadow? Now, researchers have studied the phenomenon. · the human eye and colored illumination help explain the apparently differing colors of the dress that broke the internet on thursday night The phenomenon revealed differences in human colour perception and became the subject of scientific investigations into neuroscience and vision science. A decade later, it turns out the ultra-viral optical illusion dress was also a boon to scientific advancement. · blue and black or white and gold ? What is a black and blue dress? Remember, the dress is actually blue and black , though most people saw it as white and gold , at least at first. · millions joined in on the viral debate about the color of this $77 lace dress , made by british retailer roman originals. Viewers disagreed on whether the dress was blue and black , or white and gold.