The most popular atv brands include:. Webkelley’s blue book values, also known as blue book values, provide us with a detailed understanding of the value of every vehicle, including utv. It is a standard. Webthe kelley blue book (kbb) or nada guides are commonly referred to as the “blue book” of utv values. These sources offer approximations of utv values. Webpaying homage to honda’s 1986 350x, aka “the king of the hill,” today’s atvs are designed for sport or utility, and offer a variety of engine, transmission and suspension.